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Reactive Business Intelligence

Reactive Business Intelligence. From Data to Models to Insight.
R. Battiti and M. Brunato,
Reactive Search Srl, Italy, February 2011.
ISBN: 978-88-905795-0-9

Reactive Business Intelligence is about integrating data mining, modeling and interactive visualization, into an end-to-end discovery and continuous innovation process powered by human and automated learning. This unifying goal requires collecting and integrating topics which are usually dissected into books dedicated to different areas.

“I have to tell you that I love your discussion of the limitations of metaphors as a foundation for creating new methods. It's enjoyable to encounter kindred spirits.”
(Fred Glover)

“I find the examples to be well-chosen and the presentation very engaging.”
(N. B.)

“With its combination of data mining, modelling and visualization (using the authors Grapheur software) this book would be of interest to many analytic professionals.”
(Gregory Piatetsky-Shapiro)

“I have been in the BI industry for several years and can honestly say that this is a really interesting read for anyone in the BI or data mining industries. A very fresh perspective on some familiar topics.”
(Business Intelligence Pro)

“The book is filled of nice quotes and comics as well: one of my favorites is the visual explanation of the dendrogram , and the definition of data mining. Data Mining, noun 1. Torturing the data until it confesses... and if you torture it long enough, you can get it to confess to anything..”
(Sabrina Bresciani)

“I absolutely love your software. It's exactly what we needed for our class presentation. It's easy to get up to speed, but offers enough to keep you looking for more visualizations.”
(Rebecca Hill)

“I can compare the feeling I had while reading your book with one situation. When I was a small kid I got a scientific calculator as a birthday present. At that time I had no idea about the meaning of all those buttons and the functioning of that impressive machine. Year after year, I was discovering the use of those functions and my discovery pleasure was enormous. Your book was tremendously increasing my understanding of reactive search by each page I've read. It reminded me so much of the feeling of discovery magic of my B-day present.”
(R. M.)